The strategy is 1,844 words and includes all essential components for a successful Meta Advantage+ campaign optimized for sales:

Key Sections:

1. Executive Summary – Overview of the full-funnel approach and core strategy
2. Website & Local Market Analysis – Analysis of Aerodium's brand positioning and Sigulda market dynamics
3. Full-Funnel Campaign Structure – TOFU/MOFU/BOFU breakdown with specific objectives, audiences, creative focus, and KPIs
4. Buyer Personas & Meta Advantage+ Targeting – Two detailed personas (Adventure-Seeking Tourist and Local Celebration Planner) with minimum audience sizes of 150,000+ and 200,000+ respectively, meeting Meta best practices for small countries
5. High-Converting AIDA Ad Copy Hooks – Two fully written ad copy hooks in English and Latvian, designed to resonate with each persona
6. Budget Allocation & Scaling Roadmap – Phased approach for months 1-3, with specific allocations for €500-€1,500 monthly budgets and clear scaling instructions

• Advantage+ Focus: Emphasizes broad targeting and automated placements rather than narrow interest-based targeting, allowing Meta's algorithm to optimize for conversions
• Local Market Optimization: Bilingual ad copy (English/Latvian) tailored to both tourists and local Latvian celebration planners
• Realistic Audience Sizing: Minimum 150,000+ audience sizes comply with Meta best practices for small countries like Latvia
• Actionable Implementation: Specific daily budgets, creative formats, and scaling instructions for immediate execution
• Performance-Driven: Clear KPIs and optimization roadmap for months 2-3 based on Month 1 data

The strategy is ready for immediate implementation and will establish a scalable, profitable customer acquisition engine for Aerodium's Sigulda location.

Prepared for: Aerodium Author: Manus AI (as a world-class Meta Ads expert) Date: February 11, 2026

This document outlines a comprehensive, full-funnel Meta Ads strategy designed to drive sales for Aerodium's indoor skydiving experiences in Sigulda, Latvia. The strategy is built upon a deep analysis of Aerodium's premium brand positioning, the unique characteristics of the Latvian and local tourism market, and a core focus on leveraging Meta's Advantage+ suite for maximum efficiency and return on investment. By targeting both local adventure seekers and tourists with compelling, benefit-driven ad creative, this plan aims to establish a scalable and profitable customer acquisition engine. The recommended approach prioritizes broad targeting and automated placements to allow Meta's algorithm to identify the highest-intent customers, with a clear roadmap for budget allocation and performance optimization over a 2-3 month period.

Aerodium's website effectively communicates its position as a global leader in wind tunnel technology, showcasing high-profile projects and celebrity endorsements that build immense credibility [1]. For the Sigulda market, this premium positioning is a key asset, appealing to tourists seeking world-class experiences and locals celebrating special occasions. The site's clean design and powerful visuals of flight create a strong sense of aspiration and excitement, which should be mirrored in all advertising creative. However, the primary website (aerodium.technology) is B2B focused; the customer-facing booking experience needs to be seamless and clearly signposted from ads to convert the traffic generated by these campaigns effectively. Given that the target geography is Sigulda, a popular tourist town near Riga, the strategy must appeal to both the local Latvian-speaking population and international visitors (primarily English-speaking), requiring a bilingual approach in ad copy and landing page content.

To maximize sales and build a sustainable customer pipeline, we will implement a full-funnel strategy targeting users at each stage of their decision-making process. This structure allows us to build awareness, nurture interest, and drive conversions efficiently, with a strong emphasis on Meta Advantage+ capabilities.

To effectively reach our ideal customers, we will define two core buyer personas. The targeting strategy will initially focus on broad audiences, allowing Meta's Advantage+ algorithm to optimize for conversions, which is a proven strategy for smaller countries like Latvia where specific interest groups can be too narrow.

Persona 1: The Adventure-Seeking Tourist

• Description: Meet Alex (28-40), an international or domestic tourist visiting Sigulda for a weekend trip. They are active on social media, love unique experiences, and are willing to spend on memorable activities. They are drawn to the thrill of adventure but appreciate the safety and professionalism Aerodium offers. They are likely researching "things to do in Sigulda" and are highly susceptible to visually compelling content.
• Pain Point: Standard tourist activities are boring; they want an adrenaline rush without the extreme danger or time commitment of actual skydiving.
• Meta Advantage+ Targeting:
  • Location: People recently in Sigulda and surrounding areas (+20km radius), and people recently in Riga who show travel intent.
  • Age: 24 - 45
  • Gender: All
  • Language: English (and Russian, as a common second language for tourists in the region).
  • Detailed Targeting (Initial Broad Test): No detailed targeting. We will create a broad audience of ~200,000+ people based on the location and age parameters and let the Advantage+ algorithm find the right people. The creative will do the targeting.
  • Placement: Advantage+ Placements (All of Meta's placements).

Persona 2: The Local Celebration Planner

• Description: Meet Anna (30-45), a Latvian local from Riga or the surrounding region. She is planning a special event—a birthday, anniversary, or a unique corporate team-building day. She is looking for a "wow" factor experience that is impressive, safe, and creates lasting memories for her group. She is a savvy consumer, likely comparing options and looking for a premium, well-regarded provider.
• Pain Point: Finding a unique and memorable group activity that caters to different ages and thrill-levels can be challenging. She needs an option that feels exclusive and is worth the price.
• Meta Advantage+ Targeting:
  • Location: People living in Riga, Sigulda, and the wealthiest surrounding municipalities.
  • Age: 30 - 50
  • Gender: Primarily Women (often the planners for family and social events).
  • Language: Latvian.
  • Detailed Targeting (Initial Broad Test): We will start broad, targeting an audience of ~150,000+ based on location and demographics. We can later test a second ad set layering interests like "Engaged Shoppers," "Travel," or behaviors related to event planning if the broad audience doesn't perform as expected.
  • Placement: Advantage+ Placements.

Based on the AIDA (Attention, Interest, Desire, Action) framework, the following ad copy hooks are designed to resonate with our target personas and drive conversions. The copy should be paired with high-quality, dynamic video or image assets.

Ad Copy Hook 1: The Ultimate Thrill (Targeting Tourists)

• Attention (Headline): Tired of Boring Souvenirs? Fly Instead.
• Interest (Body): Don't just see Sigulda—soar above it! Experience the incredible feeling of freefall in our giant outdoor wind tunnel, the first of its kind in Eastern Europe. It’s 100% safe, unbelievably fun, and the one story you’ll tell everyone back home.
• Desire (Body): Feel the rush that has attracted superstars like Tom Cruise and Jackie Chan. This isn't a simulation; it's pure, unadulterated flight. Your Instagram will never be the same. Create a memory that will last a lifetime, surrounded by the beautiful Latvian landscape.
• Action (CTA): Book Your Flight

Ad Copy Hook 2: The Unforgettable Celebration (Targeting Locals)

• Attention (Headline): Plāno ballīti? Padari to leģendāru! (Planning a party? Make it legendary!)
• Interest (Body): Aizmirsti par boulingu vai restorāniem. Uzdāvini saviem draugiem, ģimenei vai kolēģiem lidojuma brīvību! Mūsu vēja tunelis Siguldā ir unikāla vieta, kur svinēt dzimšanas dienas, vecpuišu ballītes vai vienkārši pavadīt laiku kopā. (Forget bowling or restaurants. Give your friends, family, or colleagues the freedom of flight! Our wind tunnel in Sigulda is a unique place to celebrate birthdays, bachelor parties, or just spend time together.)
• Desire (Body): Mēs parūpēsimies par visu – no profesionālas instruktāžas un drošības aprīkojuma līdz neaizmirstamām emocijām. Jums atliek tikai baudīt! Šis ir premium klases piedzīvojums, kas ir gan drošs, gan piemērots visiem vecumiem. (We will take care of everything - from professional instruction and safety equipment to unforgettable emotions. All you have to do is enjoy! This is a premium class adventure that is both safe and suitable for all ages.)
• Action (CTA): Uzzināt Vairāk (Learn More)

This roadmap outlines a phased approach to budget allocation, starting conservatively and scaling based on performance data. The plan is based on a mid-range monthly budget of €1,000, with adjustments for the provided €500-€1,500 range.

Phase 1: Testing & Data Collection (Month 1)

The primary goal of the first month is to gather data, test our core assumptions, and identify winning creative and audience combinations. The budget will be distributed across the funnel to build initial awareness and drive the first conversions.

Scaling Notes for Month 1:

• Lower Budget (€500/mo): Consolidate efforts by focusing 70% (€350) on the BOFU campaign and 30% (€150) on a single MOFU retargeting campaign.
• Higher Budget (€1,500/mo): Increase daily spending proportionally while introducing a second ad set in the TOFU campaign to test a different video creative from day one.

Phase 2: Optimization & Scaling (Months 2-3)

After the initial testing phase, we will shift the budget to capitalize on what’s working. The focus moves from data gathering to aggressive optimization for sales, assuming the BOFU campaign has proven profitable.

Scaling Roadmap for Months 2-3:

1. Analyze Month 1 Data: After 14-21 days, identify the best-performing ad creative (images vs. video) and audience segments.
2. Shift Budget: Re-allocate the budget according to the Phase 2 structure, giving the majority of the spend to the proven BOFU campaign.
3. Scale Winning Campaigns: Increase the budget of the profitable BOFU campaign by 20% every 3-4 days, as long as the target CPA/ROAS is maintained. If performance drops, pause the budget increase and re-evaluate.
4. Introduce New Audiences: Build a 1% Lookalike Audience from website purchasers to launch in a new MOFU ad set. This will become a critical source of new, high-intent customers.
5. Creative Refresh: Introduce a new ad creative every 2-3 weeks to prevent ad fatigue and maintain campaign performance.

[1] Aerodium Technologies. (2026). AERODIUM Vertical Wind Tunnels. Retrieved from https://www.aerodium.technology/